Caring Catsitters
Creating a brand identity for a new business start-up.
About.
Caring Catsitters was set up by experienced cat-owner, Jane Matthews. Having struggled to find a suitable cat-sitting service for her own cats within her local area, she decided to use her extensive experience of caring for cats to set up her own business, with the aim of providing her local community with a professional, friendly and reliable service.
Challenge.
As a new business start-up, Jane and her husband John enlisted our help to create a brand identity for their new venture, including a logo, website and other branded assets to promote their services and to convey their brand image as professional, friendly and reliable.
Solution.
We created a brand identity and logo to reflect their ethos and then carried this through in their newly-designed website and branded assets. The colour palette and typeface were chosen to convey the brand image as professional, with the use of black, but also friendly and compassionate with the soft pink and choice of typeface.
Deliverables.
Brand and logo design
Business card design
Website design
Results.
We created a brand identity to convey the business' core ethos of friendly, professional and reliable. This branding was consistently applied across the range of digital and print promotional materials and branded assets to help establish and promote Caring Catsitters within the local community.
"Coco & Bella designed a superb website and logo for me when I started my catsitting business. They understood exactly the ethos I wanted to convey; one of professionalism as well as warmth and friendliness and they achieved this perfectly. They are very creative and full of good, helpful ideas. I was delighted with the website they created for me."
| Jane Matthews, Business Owner, Caring Catsitters
